Privacy Policy

4x4 Tyres and your data

This privacy policy applies between you, the user of this website and 4×4 tyres limited, the owner and provider of this website. 4×4 tyres limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of the website.

This privacy policy should be read alongside, and in addition to, our terms and conditions, which can be found at Terms and conditions This site is operated by 4×4 Tyres Limited and the website address is 4×4 Home

Definitions and interpretation

In this privacy policy, the following definitions are used.

  • Data
    Collectively all information that you submit to 4X4 Tyres Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.


  • Data Protection Laws
    Any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK.


  • GDPR
    The General Data Protection Regulation (EU) 2016/679.


  • 4X4 Tyres Limited, or us or we
    4X4 Tyres Limited, a company incorporated in England and Wales with registered number 04533065 Unit 14 whose registered office is at Drayton Manor Drive, Stratford upon Avon, Warwickshire, CV37 9RQ


  • User or you
    Any third party that accesses the Website and is not either (i) employed by 4X4 Tyres Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to 4X4 Tyres Limited and accessing the Website in connection with the provision of such services; and


  • Website
    The website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.


In this privacy policy, unless the context requires a different interpretation:

  • The singular includes the plural and vice versa.
  • References to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy.
    A reference to a person includes firms, companies, government entities, trusts and partnerships.
  • Including” is understood to mean “including without limitation.
    Reference to any statutory provision includes any modification or amendment of it.
  • The headings and sub-headings do not form part of this privacy policy.


Scope of this privacy policy

  • This privacy policy applies only to the actions of 4×4 tyres limited and users with respect to this website. It does not extend to any websites that can be accessed from this website including, but not limited to, any links we may provide to social media websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
  • For purposes of the applicable data protection laws, 4×4 tyres limited is the “Data controller”. This means that 4×4 tyres limited determines the purposes for which, and the manner in which, your data is processed.


Data collected
In accordance with this privacy policy, we may collect the following data, which includes personal data, from you:

  • Full name.
  • Contact information such as address including postcode, email addresses and telephone numbers.
  • The vehicle makes and models.
  • Financial information such as credit/debit card numbers.
  • Ip address.
  • Web browser type and version.
  • Operating system.
  • A list of URLs visited before accessing our site and after leaving our site.


How we collect data
We collect data in the following ways:

  • Data is given to us by you; and
  • Data is collected automatically.


Data that is given to us by you
In accordance with this privacy policy 4×4 tyres limited will collect your data in a number of ways, for example.

  • When you contact us through the website, by telephone, post, e-mail or through any other means.
  • When you register with us and set up an account to receive our products/services.
  • When you enter a competition or promotion through a social media channel.
  • When you make payments to us, through this website or otherwise.
  • When you elect to receive marketing communications from us.
  • When you use our services.


Data that is collected automatically
To the extent that you access the website, we will collect your data automatically, for example:
We automatically collect some information about your visit to the website. This information helps us to make improvements to website content and navigation and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content.


Our use of data
We only retain and process your personal data for as long as necessary for the purpose(s) that it was collected. Your personal data will be processed in a manner compatible with our obligations and your rights under the regulation at all times. Our processing and use of your personal data will always have a lawful basis under the regulation. The lawful basis established will vary depending on the specific processing required however, it will primarily fall into these four categories:

We are fulfilling a contractual obligation to you

We have a legal obligation to process your personal data (eg statutory legislation)

You have consented to us using your personal data (subscribing to email notifications or requesting information from us)

We have a legitimate interest (eg to tell you about other compatible products and services we offer or to detect and prevent fraud)

Any or all of the data collected may be required by us from time to time in order to provide you with the best possible service and experience when using our website. Specifically, data may be used by us for the following reasons:

  • Internal record keeping; product recalls, improvement of our products/services; promotions, network locations and undertaking research on our customers;
  • Transmission by email of marketing materials that may be of interest to you e.G. Providing product reminders or promotions to you;
  • Contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the website;

The data we collect from you or that you provide to us is processed by staff who either work for us or one of our group companies or for one of our service providers. Such staff may be engaged in the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to the storing or processing. We will take all reasonable steps to ensure that your data is treated securely and in all cases, in accordance with this privacy policy.

We may use your data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:

Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “Soft opt-in” consent, we will take your consent as given unless you opt out.
For other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
If you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.

When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.


Who do we share data with
We may share your data with the following groups of people for the following reasons:

  • Any of our group companies or affiliates – to ensure the proper administration of our website and business;
  • Our employees, agents and/or professional advisors – in support of our customer service processes and to obtain advice from professional advisers;
  • Third-party service providers who provide services to us which require the processing of personal data – to help third-party service providers in receipt of any shared data to perform functions on our behalf to help ensure the website runs smoothly;
  • Third-party payment providers who process payments made over the website – to enable third-party payment providers to process user payments and refunds;

In each case, in accordance with this privacy policy.

We will never sell your data to a third party and we will not send you any unsolicited marketing or spam. We will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the regulation and under other applicable privacy legislation.


Keeping data secure
We will use technical and organisational measures to safeguard your data, for example:

  • A password which enables you to access certain features or parts of our website.  You are responsible for keeping this password confidential and must not share it with anyone.
  • We store your data on secure servers.
  • Payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.

Technical and organisational measures include measures to deal with any suspected data breach. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at our own risk. Once we have received your information, we will use strict procedures and strict features to try to prevent unauthorised access.  If you suspect any misuse or loss or unauthorised access to your data, please let us know immediately by contacting us via this e-mail address:
If you want detailed information from Get safe online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get safe Online .org Get safe online is supported by the government and leading businesses.


Our site uses cookies to distinguish you from other users of the site. This helps us provide you with a good experience when you browse our site and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our cookie policy.


Data retention
Unless a longer retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data be deleted.
Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.


Your rights
You have the following rights in relation to your data:

  • Right to access – the right to request (I) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “Manifestly unfounded or excessive.” where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
  • Right to correct – the right to have your data rectified if it is inaccurate or incomplete.
  • Right to erase – the right to request that we delete or remove your data from our systems.
  • Right to restrict our use of your data – the right to “Block” us from using your data or limit the way in which we can use it.
  • Right to data portability – the right to request that we move, copy or transfer your data.
  • Right to object – the right to object to our use of your data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your data (where consent is our legal basis for processing your data), please contact us via this e-mail address: info@4x4tyres.Co.Uk.
If you are not satisfied with the way a complaint you make in relation to your data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the information commissioner’s Office (ICO). The ico’s contact details can be found on their website at https://ico.Org.Uk/.
It is important that the data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.


Links to other websites
This website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statements of other websites prior to using them.


Changes in business ownership and control
4×4 Tyres Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of 4×4 tyres limited. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the data for the purposes for which it was originally supplied to us.
We may also disclose data to a prospective purchaser of our business or any part of it.
In the above instances, we will take steps with the aim of ensuring your privacy is protected.


You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
This agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.


Changes to this privacy policy
4×4 Tyres Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the privacy policy on your first use of the website following the alterations. You may contact 4×4 tyres limited by email at info@4x4tyres.Co.Uk.


This privacy policy was created on 05th November 2018 and last updated on 10th June 2020 by the head of digital at 4×4 tyres limited.

If you’re still looking for help and advice about your specific wheel and tyre needs, just get in touch with our expert team by email, chat or phone and we’ll be glad to help. get in touch with our pro team for expert advice.