The Game Fair 2026: Dates, Location and What to Expect
A guide to The Game Fair, including what to expect, event highlights, and tips for visitors.
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What is The Game Fair?
The Game Fair is one of the UK’s largest countryside events, celebrating rural life, outdoor pursuits, and field sports. Held annually at different locations across the UK, it draws thousands of visitors.
The event features a wide range of activities, including shooting, fishing, farming, land management, country clothing, and food and drink. The event showcases a wide range of vehicles, 4x4s, and outdoor equipment, making it popular with off-road enthusiasts.
This guide explains what The Game Fair is, when it takes place, and what you can expect if you attend.
What happens at The Game Fair?
It is a large-scale countryside event that showcases a wide range of outdoor activities and rural industries.
Visitors can explore areas dedicated to shooting, fishing, farming, and land management, as well as country clothing, equipment, and outdoor brands. There are also food and drink stands, demonstrations, and live displays throughout the event.
For 4×4 and off-road enthusiasts, The Game Fair often features vehicles, equipment, and accessories suited to rural and off-road use. This makes it a popular destination for those interested in countryside pursuits and practical vehicle set-ups.
With multiple areas to explore, the event offers something for both first-time visitors and experienced attendees.
4x4s, tyres and off-road equipment at The Game Fair
Showcases a wide range of 4×4 vehicles, tyres, and off-road equipment for use in the countryside.
From everyday all-terrain setups to more specialised off-road builds, visitors can see how vehicles are equipped for rural environments, including farms, estates, and unpaved tracks.
Tyres are central to these setups. All-terrain tyres are commonly used for mixed road and off-road driving, while mud-terrain tyres are better suited to more demanding conditions such as wet ground and uneven terrain.
For anyone interested in off-road driving or countryside use, this area of the show offers a practical look at how vehicles are prepared for real-world conditions.
Is The Game Fair worth visiting?
The Game Fair is one of the UK’s largest countryside events, with a wide range of activities, displays, and exhibitors. It is particularly well-suited to those interested in rural life, field sports, outdoor equipment, and 4×4 vehicles. With multiple areas to explore, it can easily fill a full day or a weekend. For first-time visitors, it offers a broad introduction to countryside pursuits. For regular attendees, it brings new displays, brands, and experiences each year. If you are interested in off-road driving, outdoor activities, or rural environments, it is widely considered worth visiting.
When is The Game Fair?
In 2026 will take place from 24–26 July at Ragley Hall.
The event is held annually at different locations across the UK, typically in the summer. Each year brings new displays, exhibitors, and activities, making it popular with both new and returning visitors.
For the latest updates, tickets, and event information, it’s recommended to check the official Game Fair website before attending.
Planning to visit The Game Fair?
The Game Fair is a great opportunity to explore the latest in countryside equipment, 4×4 vehicles, and off-road gear. If you’re preparing your vehicle for rural or off-road use, ensure it’s fitted with the right tyres for the conditions.
We’ll be attending, so feel free to come and say hello if you’re visiting. Explore our range of 4×4 tyres, including all-terrain and mud-terrain options, to find the right setup for your vehicle.
